Amman, Sept. 7 (Petra)- Minister of Digital Economy and Entrepreneurship, Ahmed Hanandeh, stressed the importance of e-commerce and its platforms operating in the sector to promote this business, which expedites steps towards Jordan's digital transformation.

Speaking at his meeting with Ahmed Fakhr El-Din, General Manager of "Zbooni: MyCustomer" platform, which provides digital solutions using interactive commerce for small and medium-sized companies in the Middle East and North Africa, Hanandeh highlighted this e-service's role in promoting e-commerce in the Kingdom.

According to a company statement on Wednesday, the meeting discussed conditions of Jordan's digital infrastructure and opportunities and challenges facing the e-commerce sector.

For his part, Fakhr El-Din reviewed progress of Zbooni application in Jordan since its entry into the local market, rapid growth in its local revenues, and its role in developing various business sectors by facilitating direct access to interactive trade.

He also stressed the importance of contacting Ministry of Digital Economy and Entrepreneurship, which is concerned with creating the appropriate environment for companies to operate in the technology sector, attract local and foreign capital to invest in Jordan, and provide job opportunities for Jordanians.

Through interactive trading, he said the platform laid new foundations in e-commerce and gave its corporate clients the opportunity to increase their sales, pointing to Ministry of Digital Economy and Entrepreneurship's role in supporting entrepreneurs.

To date, he noted number of companies and stores registered on the platform and benefit from its services stand at 1,100 spread in Amman, Irbid, Zarqa and Aqaba, and their activities cover education, training, food, beverages, professional services, sports and fitness, e-commerce and retail.

Zbooni platform seeks to expand its customer base in Jordan by providing innovative solutions, which would contribute to developing and supporting companies to interact with their customers and make more sales and revenues.
//Petra// AG
07/09/2022 15:50:14